Concept development, art direction, illustration, copywriting, icon design, layout
We Are Alchemists
We take raw elements like light & shadow, 0’s & 1’s, time & sound, line & color, and make them
communicate. We create, we transform. We make people feel, learn, think, sit up, and pay attention.
We are brilliant, talented, and skilled.
We Are Alchemists. We Are Golden.
Alchemists was chosen as the concept and design for branding the 2019 Spring Portfolio show.
Alchemy is the premodern pursuit of transforming base metals into gold, and an excellent metaphor
for the creative process. Four icons represent each of the programs in the portfolio show. I wanted
Alchemists to feel fresh, magical and otherworldly, and have a strong presence of the hand with
a collage/handmade feel.
I worked with an amazing team of talented people to bring Alchemists to life. My instructors Jorel Dray,
Laura Cherry, and Deb Vogt were extremely supportive. Jorel did the photo treatments/rollover states
and stop motion video, and Laura and Deb worked on layout, and social media. Fellow design students
helped with the invite production, Penny Aguilera created the website, and John Sable did photography.