Brand booklet created for The Drain Weasel Hair Clog Tool company. How do you create a brand around something that grosses people out? You get creative and funky. Inspired by guerrilla advertising, my aim was to create something beautiful to advertise a very forgettable product. Benjamin Krausky is a lonely plumber who becomes a hero when the Drain Weasel Tool is in his hands. Skills: Concept development, branding, color selection, copy writing, photo treatment and photo collage, original illustrations, font choice, type setting, page layout and paragraph styles in InDesign.