THE DRAIN MILLIPEDE HAIR CLOG TOOL
Concept development, copywriting, photo treatment and collage, illustration, page layout
How do you talk about a subject that grosses people out? How do you sell a mundane and disposable product like a hair clog tool?
You get creative. You get funky. You get elegant. Sold with the product itself, this booklet tells the story of Benjamin Krausky, a lonely
plumber who has a history with hair. Orphaned as a child, and raised by his neglectful uncle, Benjamin becomes a hero and gains
friends for life when he saves a family with his Drain Millipede. Far from a conventional brand book, Benjamin Krausky inspires brand
loyalty for the Drain Millipede Hair Clog Tool in an unexpected way.