FULL SPECTRUM SOLAR
Concept development, responsive website design layout, instructional graphic, photo treatment
The Madison-based company, Full Spectrum Solar, installs solar electric systems in homes and businesses. I created a responsive
website design that focuses on the home as the soul of a family. Playing on the Spanish word for sun, which is “sol”, I make a connection
to the soul of our homes and our lives, the people we love. I created an instructional graphic in Illustrator to show the process of sun rays
being transformed into energy because it is important that consumers understand how solar power works. I designed the website to feel
simple and clean, hopeful, and full of light.