#smARTy PANTS VITAMINS

Concept development, photography, social campaign

How do you refresh a brand’s social media page? You engage your followers in an unexpected way. This social campaign pairs
Smarty Pants Vitamins with Art Basel Miami, an annual art fair. Smarty Pants Vitamins will sponsor Art Basel, making the connection
between vitamins, which help us live our most vibrant lives, with visual art, which makes us feel vibrantly alive. Fair goers will create
art out of vitamins in the Smarty Pants booth. The target audience is men and women 29-69, and the hashtags associated with the
campaign are #smARTy, #smARTbasel, and #whomadeit.