STAR DUST SNOWBOARDS
Concept development, logo design, type treatment, social campaign
I created a new logo and a social media campaign for Zion Snowboards, a company located by Zion National Park in Montana.
Snowboarders love to spend time in the sky, and they live in the dust of the snow. We are all made of star dust. 93% of the human
body is made of the same matter that is found in the galaxy. To roll out the 2019 snowboard season, I created a social campaign,
Solstice Shred, to call attention to a night snowboarding event on the winter solstice. The target audience for this campaign are
snowboarders, age 18-39. The unique hashtags for the campaign are #solsticeshred and #shredthenight.