Trailblazer is a concept for an explicitly feminist bike company. I created a strong, bold and modern logo and visual identity and social media ad campaign for the brand. Trailblazer is inspired by the role bicycles played in women’s suffrage at the turn of the twentieth century. The feminist trailblazers of yesterday were fighting for the vote, and today
are fighting for the right to essential health care and to choose what is best for their own bodies. Skills: Concept development, logo design, font selection, photo treatments, pen tool and shape-builder in Illustrator.