Concept development, logo design, photo treatment
“Let me tell you what I think of bicycling. I think it has done more to emancipate women
than anything else in the world. It gives women a feeling of freedom and self-reliance.
I stand and rejoice every time I see a woman ride by on a wheel...the picture of free,
untrammeled womanhood.” – Susan B. Anthony
Trailblazer is an identity for a proudly feminist bicycle brand. Inspired by the role bicycles played in the women’s suffrage movement,
the Trailblazer brand is bold, strong, and revolutionary. One hundred years ago, trailblazing women were fighting for the right to vote.
Today, trailblazers are fighting for the right to make decisions about their own bodies, for equal pay, to be heard, for the right to be safe
in the streets, and for the right to ride.